Gabriel Group has been named the Agency of Record for the Food Bank of Northwest Indiana, a 501(c)3 charity, with annual revenues in excess of $10 million.
The appointment highlights Gabriel Group’s expanding presence in the food bank market. Through in-depth data analytics and comprehensive fundraising solutions Gabriel Group is providing an alternative to expensive acquisition-based direct mail programs, focusing instead on donor retention, mid-level donor strategies, and uncovering major gift and planned giving leads while continuing with smaller, as well as highly targeted acquisition efforts.
“Our direct mail program had grown steadily over the past several years,” noted Stephen Beekman, Director of Development for FBNWI, “but we felt we had reached a point where we needed to shift our focus from primarily acquisition to donor renewal and upgrade. Gabriel Group brings to the table a broader fundraising approach that will enable us to maximize the investment we have made over the past several years in acquiring new donors.”
While in the early stages of implementation, the partnership with FBNWI is already showing signs of success and an integrated stewardship effort has resulted in positive feedback from a number of friends, donors and volunteers. A thorough analysis of the organization’s data base is underway and will identify the strategies for mid-level, upper level and planned giving efforts as the campaign unfolds.
“… they had us with ‘we’re not a direct mail company. We’re a fundraising company.’” commented Arleen Peterson, Executive Director. “So far, we are delighted with this new relationship. And, it is so nice to see our own stories and image reflected in our materials.”