Care and Share Food Bank Names Gabriel Group as Fundraising Partner

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Gabriel Group, a full-service fundraising company based in Earth City, MO, has been named the Agency of Record for Care and Share Food Bank for Southern Colorado, a 501(c)3 charity, with annual revenues in excess of $32 million.

The appointment underscores Gabriel Group’s continuing growth in the food bank industry, inroads made possible by its proven successes implementing comprehensive fundraising programs that maximize existing donor potential, easing the need for traditional “churn and burn” acquisition-based initiatives.

“By focusing direct mail efforts on donor retention, upgrading mid-level donors, and uncovering major gift and planned giving leads,” Gabriel Group Senior Vice President of Fundraising Services Elsie Listrom notes, “we’re helping food banks go beyond traditional models that demand a huge volume of expensive prospect mailings — most of which fail to reflect the organization’s branding standards and cannot incorporate elements unique to that organization.”

Listrom points outs, for example, that most of the food banks served by Gabriel Group tell stories that name area pantries, schools, churches, and locations where beneficiaries are served. “When a donor or prospect realizes that a food pantry around the block relies on this food bank, they feel a much greater connection when making a donation. You just can’t get to that level of specificity when your mailings are part of a cookie-cutter national prospecting effort. People want to see real results in their own neighborhood, and with Gabriel Group’s ability to tell location-specific stories, that’s a game-changer.”

Operation Food Search and Gabriel Group Forge Local Partnership

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Gabriel Group, a full-service fundraising company based in Earth City, MO, has been named the Agency of Record for Operation Food Search (OFS), a St. Louis-based hunger relief organization whose mission is to nourish and educate neighbors.

The local partnership highlights Gabriel Group’s commitment to expand its nonprofit fundraising services to organizations with a humanitarian focus—including a growing number of clients within the food distribution market.

Founded in 1981, Operation Food Search is a leader in hunger relief, nutrition education, and advocacy, serving the greater St. Louis region and feeding more than 200,000 people each month through a network of 330 community partners.

“With Gabriel Group, we’ve found more than an agency. They’re like an extension of our own team,” commented Sunny Schaefer, OFS Executive Director. “It’s nice to have a partner who not only understands, but believes in your mission.”

While still in the beginning stages of implementation, integrated spring and summer fundraising efforts have already shown signs of success. In the coming months, Gabriel Group will continue to craft a sound fundraising strategy through comprehensive data analysis while also leveraging OFS’s highly-regarded reputation in the St. Louis community.

“They’ve made the transition seamless, and we’re very pleased with their high-quality work,” noted Derek May, Development Manager at OFS. “Messaging, printed materials and data analytics are all on point.”

“The goal at the end of our day is to connect hungry neighbors to nutritious food,” adds Schaefer. “Gabriel Group is helping us do that.”