Gabriel Group, a full-service fundraising company based in Earth City, MO, has been named the Agency of Record for Care and Share Food Bank for Southern Colorado, a 501(c)3 charity, with annual revenues in excess of $32 million.
The appointment underscores Gabriel Group’s continuing growth in the food bank industry, inroads made possible by its proven successes implementing comprehensive fundraising programs that maximize existing donor potential, easing the need for traditional “churn and burn” acquisition-based initiatives.
“By focusing direct mail efforts on donor retention, upgrading mid-level donors, and uncovering major gift and planned giving leads,” Gabriel Group Senior Vice President of Fundraising Services Elsie Listrom notes, “we’re helping food banks go beyond traditional models that demand a huge volume of expensive prospect mailings — most of which fail to reflect the organization’s branding standards and cannot incorporate elements unique to that organization.”
Listrom points outs, for example, that most of the food banks served by Gabriel Group tell stories that name area pantries, schools, churches, and locations where beneficiaries are served. “When a donor or prospect realizes that a food pantry around the block relies on this food bank, they feel a much greater connection when making a donation. You just can’t get to that level of specificity when your mailings are part of a cookie-cutter national prospecting effort. People want to see real results in their own neighborhood, and with Gabriel Group’s ability to tell location-specific stories, that’s a game-changer.”