Gabriel Group is proud to name Alicia M. Lifrak, CFRE as its Executive Vice President.
Alicia makes her way to Gabriel Group from Washington University in St. Louis where she served as the Senior Director, Regional Eliot Society Programs and Leadership Annual Giving. There, she was responsible for the recruitment and retention of a record-breaking 10,685 Eliot Society members and achieving $31.8M in annual fund support. She also specialized in developing volunteer leadership and market strategies for 22 target regions outside of St. Louis, created collaborative fundraising efforts for all schools and programs and led a multiyear giving initiative to sustain annual giving donations. Prior to her time at Washington University, Alicia served as the Chief Executive Officer at the Lewis & Clark Council, Boy Scouts of America from 2009-2016 and has provided consulting services to nonprofit and academic clients since 2003 to generate fundraising success, operational growth and increase organizational capacity.
“With Alicia now overseeing our entire fundraising team, we couldn’t be more confident that Gabriel Group will soon be seen as a full-service powerhouse to nonprofits everywhere,” CEO Dave Hawkins says.
“Her experience in the nonprofit sector – as CEO no less – will give us the perfect perspective in regards to exactly how we need to serve our current and future clients. Her work at Washington University also proves her practical knowledge of and within the direct marketing world which will benefit us greatly as we look to continue expanding our capabilities and market offerings.”
Alicia graduated cum laude from St. Ambrose University in Davenport, Iowa with a Bachelor of Arts. She also completed the Senior Leadership Development Program at the Naveen Jindal School of Management, University of Texas at Dallas and the Culture of Philanthropy CEO Seminar at Washington University, Brown School of Social Work. Alicia has been engaged in numerous volunteer leadership roles and as a volunteer including Rotary International, Southwest Illinois Leadership Council, the Meridian Society, SIUE, the Women’s Society of Washington University and her local Parent Teacher Organization. When she’s not in the office, she enjoys traveling, live music and spending time with her four children.