Written by Ryan Hartman, Senior Director of Client Strategy & Business Development
As the country gets ready to move into the next stage of life during a pandemic, businesses around the U.S. are scrambling to cover their bases as they get their “Open” signs ready to hang in their windows once again.
Between guaranteeing safe sanitation measures and communicating to your customers the right way, preparing can be daunting. But when it comes to your marketing efforts, we’ve got you covered. Look below at the three major checklist items that need to be on the top of your mind to make you feel willing, ready and able to open your doors.
- Reach out and engage.
While you’ve hopefully maintained communications while you have had to close, it is even more imperative to get in front of your customers now before you invite them back into your building. Let them know about your reopen date, the procedures you are taking to keep them safe and your expectations when it comes to how your business will be run in the future. After you get through all the serious, but necessary, talking points, do not forget to have some fun and celebrate! It’s been a long couple of months in quarantine … make sure and tell your customer base how excited you are to see (or at least interact with) them again!
- Update your COVID-19 policies.
Once you have your action plan in place, make sure you update your website, social media pages and signage. Your customers will be doing plenty of preparation of their own before coming to visit you in person, so ensure that all the information they are seeking is readily available on every one of your marketing platforms. Continue to stay updated on the latest CDC guidelines and best practices here so that you can adjust, if necessary, in the future. And if you do, always send out an email outlining the changes so that your customers have the most up-to-date policy possible.
- Do not stop communicating.
From your announcement of sharing your intention to reopen to posting community-driven messages on Facebook, you simply cannot overcommunicate right now. Uncertainty is still very much in the air, so continue to be a voice of reason and positivity for your customers while we shift into the next stage of non-normalcy. (Let’s be honest, right?) Once you do reopen, do not stop letting your customers know how things are going. Acknowledge that although the insurgence of masks, gloves and social distancing will take some getting used to, you remain thankful to be open again and to have their business.
This next big step towards recovery is an intimidating one – but no doubt an exciting as well. As you prepare to reopen, keep the three ideas listed above in mind and you can’t go wrong. If you need further advice on marketing your company in the best way possible, don’t hesitate to reach out to me at firstname.lastname@example.org or 314.373.6100.
… we have everything you need in our latest edition of Gabriel Group’s nonprofit newsletter, The Messenger.
The last few months have been tough, but so has the nonprofit community. While you’ve been fighting to keep your communities healthy, safe and strong, we’ve put together a case study on emergency response from one of our incredible clients, membership recovery advice and more as we all prepare for the next stage of our new normal.
Start reading here.
Thank you for all that you have done and continue to do to be a constant source of support and positivity among the uncertainty. If you need assistance with your fundraising and membership goals, give Anna a call at 314.743.5796 or email email@example.com today.
Written by Steve Koch, Vice President, Gaming Solutions
Soon, casinos will reopen and players will be back on the gaming floor. However, the environment around them and the way they interact within it will have changed. Preparing your facility to be safe upon their return will, of course, be vital. Equally important will be providing your players with much-needed information and tools to know you have taken care of them and have their best interests at heart.
No doubt you are currently utilizing social media, and perhaps direct mail or phone calls to stay in contact with your players. Take advantage of your current communication opportunities to let your community know how you are preparing for their return. Note those extra efforts, whether it be rearranging machines for distancing or extra sanitization measures. Assuring your players’ safety will be key to making them feel comfortable and returning often.
An added safety package upon your players’ arrival may be advantageous as well. Consider a welcome packet which may include the following:
- Personal hand sanitizer
- Disposable gloves
- Disinfecting wipes
- Protection Mask
- Perhaps a scarf or mask with your casino’s logo
- A welcome card with vital information regarding casino safety
- First and foremost, a grateful “Thank you”
- Information regarding what has been done to prepare the property in advance
- Cleaning casino floor, preparing restaurants, sanitation of hotel, bathrooms, slot Machines, chips, etc.
- What is currently being done to maintain a clean environment
- Any new rules for distancing and safety
Now is the time to collaborate with others and prepare to move your businesses forward. Share your thoughts, ideas and plans with your peers. Your friends are listening and anxious to share as well!