Blog/News
Alphabet Postcard Campaign Notches Fourth Award of 2016
Pictured above: Dave Hawkins, Kelsey Wuertz, Traci Basden, Nancy Crum and Art Kerckhoff
Gabriel Group is proud to announce that its acclaimed Alphabet Postcard Campaign was named the winner of the Campaign: Two or More Pieces category at the ME Show Awards on October 6, 2016. The ME (Marketing Excellence) Show is presented by the St. Louis Chapter of the Business Marketing Association and is the only awards showcase in St. Louis solely dedicated to the recognition and celebration of top-notch business-to-business marketing and advertising.
The Alphabet Postcard Campaign continues an impressive streak of award-winning accomplishments throughout 2016. The Gabriel Group alphabet series was recognized as the winner of both the PCC Pony Award presented at the 2016 Printers & Mailers Conference in June and two Awards of Excellence at the 2016 IABC St. Louis Quill Awards in September in the Marketing Communication and Graphic Design categories. As a marketing effort, the campaign has brought in a total of twenty-two highly qualified leads and six new accounts to Gabriel Group. The newly acquired clients are expected to bill a combined $770,000 in their first year, which accounts for a return on investment of over 4,600%.
Gabriel Group Takes Home Two IABC St. Louis Quill Awards
Pictured above: Elsie Listrom, Arthur Kerckhoff and Traci Basden of Gabriel Group; Susan Klein-Shelton of Klein-Shelton Creative; and Anna McNulty, Kelsey Wuertz and Steve Koch of Gabriel Group
Gabriel Group is happy to announce that it has been named the winner of two 2016 IABC St. Louis Quill Awards for its already award-winning Alphabet Postcard Campaign. The St. Louis Quill Awards took place on September 22 and recognized the best communication efforts in the region. Judged by other IABC chapters around the nation, a St. Louis Quill is one of the most prestigious awards a communicator, designer or marketing strategist can earn. IABC St. Louis celebrates those professionals who executed marketing, communications or public relations projects that help drive excellence.
The Gabriel Group team was presented with Awards of Excellence in both the Marketing Communication category and the Graphic Design category. The Alphabet Postcard Campaign was previously recognized as the Most Irresistible Mailpiece by the attendees of the 2016 Printers & Mailers Conference earlier this June. The marketing effort has continued to grow and gain traction since then – increasing the acquisition of five new accounts to six current clients that are expected to bill a combined $770,000 in their first year, which accounts for a return on investment of over 4,600%.
Gabriel Group Named Winner of PCC PONY Award
Pictured above: (Top Row) Anna Metzger, PCC Industry Co-Chair; Tim Suraud of Print Media Association; Younetter Hopgood, Kevin Brennan, Linda Potzman, Paul Hawkins, Nancy Crum, Steve Koch and Bruce Cannon of Gabriel Group; Jeromy Fritz, former PCC Co-Chair; and Cathy Vaughn, PCC Postal Co-Chair and Postmaster of St. Louis (Bottom row) Jodi Beaman, Joyce Berra and Michelle Monroe of Gabriel Group
Gabriel Group is proud to announce that its Alphabet Postcard Campaign was voted as the Most Irresistible Mailpiece by the attendees of the 2016 Printers & Mailers Conference. The event was hosted by the Greater St. Louis Postal Customer Council (PCC) on June 16, 2016.
The PONY Award was presented by the United States Postal Service to a mailing distinguished by clear messaging, an attention-grabbing call to action, exciting design and the tie-in of a creative promotion. Five finalists were selected after the submission process and were then judged throughout the day of the conference.
The Alphabet Postcard Campaign was rooted in a previous series that Gabriel Group had executed nearly 20 years prior that was also extremely successful. Gabriel Group’s marketing team and fundraising sales group, together with copywriter Mary Lou Frank and graphic designer Susan Klein-Shelton, created the alphabet postcards as a targeted marketing campaign in an effort to generate leads. Each postcard featured a letter of the alphabet along with one correlating word as well as copy and imagery with the goal to share with recipients who Gabriel Group is, what Gabriel Group does and how Gabriel Group can help them.
The series was sent to approximately 850 nonprofit prospects, the majority being food banks. The twenty-seven total postcards were sent out weekly over a six-month period, and to date, have produced 20 highly qualified leads that have resulted in the acquisition of five new clients. The newly acquired business is expected to bill a combined $650,000 in the first year, which accounts for a return on investment of over 3,500%.
