Gabriel Group announces that it has acquired some assets of Wilkes Group, including equipment and systems, and has begun servicing a number of Wilkes Group direct marketing clients effective immediately. In addition, Gabriel has hired 10 former Wilkes associates who will continue to service the accounts.
Three of these new hires have joined Gabriel Group’s sales team: Jim Poneta as Vice President, and Larry Keatts and Steve Koch as Sales Executives.
Prior to joining Gabriel Group, Jim Poneta successfully led a direct marketing team as President, C.S. at Wilkes Group. With his sales and executive background in the printing and direct mail field, he brings a wealth of direct marketing knowledge and experience.
Poneta has served in leadership positions for various organizations, most recently as a current member of the Board of Trustees at McKendree University. He and his wife, Jan, have three children, Elisabeth, John and Katherine, and five grandchildren, Benjamin, May, Sadie, Owen and James. In his free time, Poneta enjoys hunting, golfing and writing.
Based in Denver, Colorado, Larry Keatts comes to Gabriel Group after being with Wilkes for two years. Working in the direct marketing industry for the past 26 years, he has vast experience working with clients nationwide to develop solutions for their specific marketing needs.
Keatts graduated from The University of Texas at Arlington with a BA in Business Administration, with a concentration on Marketing. He is an active member and previous Board Member of the Rocky Mountain Direct Marketing Association. Keatts has a passion for music and enjoys hiking and biking on the trails near his home in Denver.
Steve Koch will be focusing on sales and new business acquisition. Since 2006, he has held a lead position in the Casino Marketing Team at Wilkes. Prior to that, he served in Account Executive roles at various St. Louis direct marketing organizations.
Koch graduated from Southwest Missouri State University, in Springfield, Missouri, with a BS in Marketing. He has two children: Sarah, a nurse at Missouri Baptist, and Sam, a chef at Denali National Park in Alaska. Koch is a tri-athlete and completed his first half ironman in Boulder, Colorado last year. He also enjoys reading, movies and entertaining friends.
“We are very excited to welcome all of our newest team members and clients,” said Michael Peterson, CEO. “We have been diligently working on the integration of these Wilkes accounts over the past several weeks to ensure a smooth transition, and anticipate a seamless transfer of these relationships.”
Gabriel Group is proud to announce that it has earned AMSP Fulfillment Accreditation. Presented by the Association of Marketing Service Providers (AMSP), this prestigious national award recognizes a company’s commitment to upholding the highest business standards in the mailing and fulfillment industry.
“I want to congratulate the fine team at the Gabriel Group on becoming an accredited fulfillment service provider. Passing the set of rigorous standards set by AMSP’s Fulfillment Accreditation Program is testimony to the commitment of the Gabriel Group’s leadership to providing their customers with the highest levels of customer and quality service,” said Ken Garner, AMSP President & CEO. “Their establishment of and adherence to industry best practices, provides them with a distinctive competitive advantage. The Association of Marketing Service Providers is proud to have the Gabriel Group as an active and engaged member.”
Gabriel Group completed 168 separate elements in order to meet all of the accreditation criteria. The completion of these elements ensures that AMSP accredited companies:
Meet stringent standards on delivery and accuracy metrics
Provide “Peace of Mind” to the customer, who has assurance that the company they are working with has been vetted by a third party and that industry “Best Practices” are in place
Have a disaster recovery plan in place so business interruption is avoided in the event that
a business interruption occurs
For more information on the benefits of working with an AMSP Accredited fulfillment partner, click here.
As professional marketers, Gabriel Group is constantly striving to enhance and ease the experience of its clients. Gabriel Group continually measures itself using, among other things, Key Performance Indicators that are defined by the leading industry trade groups.
Gabriel Group announces a corporate restructuring following the departure of co-owner Bill Ziercher who had served as Chairman and CEO since 2002.
“My partners [Michael Peterson and Dave Hawkins] and I would like to thank Bill for all of his contributions to the company over the last eleven years and wish him well in his future endeavors,” said Art Kerckhoff, Principal.
Peterson, formerly COO, will take over as Chief Executive Officer and lead the organization’s strategic efforts, in addition to heading up the day to day operations of Gabriel Group. Kerckhoff together with Pierson Gerritsen, Executive Vice President of Fundraising, will lead the Sales and Marketing teams. Hawkins will continue in his role as Executive Vice President and CFO.
“We are excited about the opportunities this new chapter for Gabriel Group presents, both for the future growth of the company and for our current clients,” said Kerckhoff. “Gabriel Group plans to significantly expand its Fundraising Division; expand the scope of its global web-based fulfillment, print-on-demand and electronic marketing operations; and continue providing critical mail and direct marketing services to agencies and corporations across the country.”