Alphabet Postcard Campaign Notches Fourth Award of 2016

Pictured above: Dave Hawkins, Kelsey Wuertz, Traci Basden, Nancy Crum and Art Kerckhoff

Gabriel Group is proud to announce that its acclaimed Alphabet Postcard Campaign was named the winner of the Campaign: Two or More Pieces category at the ME Show Awards on October 6, 2016. The ME (Marketing Excellence) Show is presented by the St. Louis Chapter of the Business Marketing Association and is the only awards showcase in St. Louis solely dedicated to the recognition and celebration of top-notch business-to-business marketing and advertising.

The Alphabet Postcard Campaign continues an impressive streak of award-winning accomplishments throughout 2016. The Gabriel Group alphabet series was recognized as the winner of both the PCC Pony Award presented at the 2016 Printers & Mailers Conference in June and two Awards of Excellence at the 2016 IABC St. Louis Quill Awards in September in the Marketing Communication and Graphic Design categories. As a marketing effort, the campaign has brought in a total of twenty-two highly qualified leads and six new accounts to Gabriel Group. The newly acquired clients are expected to bill a combined $770,000 in their first year, which accounts for a return on investment of over 4,600%.

A Place for “Thanks” in Business


The business world is one filled with high stress, bureaucratic decision-making and impersonal interactions, not to mention one that operates on the ruthless phrase “dog eat dog.” It’s easy to forget we’re all human in the midst of the latest crisis or the monotony of day-to-day tasks. But the fact of the matter is that each of us run on – no matter how hard we try to suppress or ignore them – emotions. Although the stigma to leave our feelings out of the office rages on, they do directly connect to a universal willingness to build meaningful relationships and an eagerness to be appreciated. Thanksgiving brings to light this reminder once a year, but by making it a part of your everyday routine, you will notice not only a difference in your relationships, but also in your overall experience and quality of life while at work. Clients, donors, co-workers – they are all worthy of sincere thanks not only around the holidays, but throughout the year. The importance of acknowledgement and recognition to the many people we interact with at the office can make a major impact on the lives of those who surround us, as well as our own. So are you ready to buy in?


The individuals and organizations that both B2B and B2C companies provide services for are on the top of this list for many reasons. Not only do partnerships aid in keeping both parties in business, but the amount of trust that is put in each other’s hands is undoubtedly humbling. The act of acknowledging your clients’ choice to step away from their own marketing efforts, or whatever it may be, is huge. This decision is not only scary for them but also extremely difficult. This concept is what drives businesses forward to provide exceptional customer service and develop a relationship fundamentally built on gratitude. Whether tasked with organizing sensitive customer information, handling creative direction or sending even one piece of mail, for that matter – the relationships that are fostered should not only be a priority, but a passion. Thanking clients on a regular basis with surprise treats on a holiday, customized birthday cards or a short and sweet quarterly appreciation email are among multiple outreach efforts that speak volumes when it comes to showing that you’re especially thankful when it comes to your customers.


Donating to a cause that is close to someone’s heart is one of the most sensitive and generous acts of kindness a person can perform. Why shouldn’t your thankfulness be communicated the same way? Larger nonprofits can quickly get bogged down by thousands, if not millions, of donors every single year. It is so easy to get overwhelmed while trying to stay focused on the next donation that hasn’t even come in yet. But creating and following through on a donor thank-you program is incredibly important when it comes to retention and establishing a lifelong bond. Maybe your CEO carves out an hour each week to get on the phone with your top donors, or your strategy includes a sentimental and personalized thank-you card to every single person who contributes to your organization. Whatever it is, showing your donors you love them back is a fundamental part of the nonprofit world where donors openly give their time, money and heart to supporting your mission to better the world.


This one might seem like the most obvious, but it is oftentimes the most difficult. We all know the statistics on the number of hours we spend at the office versus our own home; the reminder of thanking our second family while at work can often slide down our to-do list as quickly as it landed there. Having thank-you notes handy whenever something big or small happens around the office can be an encouraging kickstart to turn a small mission into a regular habit. But more than anything, real and genuine conversations – whether with a manager or with your work BFF – undeniably makes the most impact. The next time you sit down to craft yet another quick reply “Thank you!” email, try making the effort to walk down to your co-workers desk in order to create a more personal and meaningful experience instead. Taking for granted where you work is one thing, but taking for granted the people who make your life easier on a daily basis is another thing entirely. Make sure to reach out, connect, and share your appreciation with your teammates on a regular basis.

Balancing a sense of reality and productivity in the workplace is a challenge we all struggle with. Many times it is hard to step out of our latest mindset to gauge a broader sense of not only if we feel appreciated, but if others are receiving the appreciation they deserve as well. It’s a tough concept to keep in mind with the craziness of life always getting in the way, but it is so incredibly important in the broader scheme of things. Living a life and working a job where thanking others for their contribution to your own personal cause – no matter how small – tends to keep the chaos at bay and gratefulness at the forefront of your mind. This Thanksgiving, make it a point to continue the pattern of recognition and thanks everywhere you go – particularly where you do business and with the people you work with. All in a day’s work, right?

On that note, thank you so much for reading our blog! You are one of the many things we are grateful for here at Gabriel Group. We hope you have a wonderful Thanksgiving with your friends and family this Holiday season.

Your Friends at GG

3 Major Benefits of Outsourcing Your Strategy Development

When it comes to knowing your business inside and out – you’ve got it covered. Knowing exactly how to implement the right strategy to reach your goals…that’s where we come in.

We all know the saying “he who yells the loudest gets heard.” But the fact of the matter is most of us are guilty of diving into the day-to-day chaos and channeling too much energy into tackling the most pressing business challenges at hand, even though 9 times out of 10, these matters simply aren’t the most important issues we’re facing. Seems about time to reevaluate, doesn’t it? Your marketing efforts are undoubtedly one of the most important aspects of your business operations. While you take ownership over your organization’s branding, vision and end objectives, why not solicit some extra help to handle all of the details on your way to success? Here are three reasons why:

  1. Expertise

The B2B industry is booming with thought leaders, seasoned professionals and true experts. These people are the real deal. The bigger picture of B2B service offerings can usually be understood pretty easily, but the details – the creation, development and implementation processes – aren’t quite so easy to grasp or understand, nor do they necessarily need to be. We all have our niches of expertise. Why take time away from your priorities when you can call upon some of the best minds in the business – whatever your needs may be?

  1. Full-service partnership

Strategy is just the beginning. At Gabriel Group, we help you develop the perfect idea, and then we put it into action. Print on demand, fulfillment, fundraising, or even a combination – from start to finish, we walk though every step with you in order to assist in creating the best end product, and most importantly, the best experience that you could have imagined. We’re more than a vendor when it comes to your business needs…we’re a true partner that you can rely on, day or night.

  1. Get back to doing what you do best

There are always going to be bigger crises that you and your team should be attending to. You can rest assured knowing that everything is taken care of regarding your marketing support when stress runs high. Deadline change? No problem. Last minute project? Bring it on. We believe that no matter the situation, keeping perspective on what’s really important is what makes us a difference maker: serving you throughout every challenge, opportunity and circumstance.

Working hand-in-hand with you to achieve results is what Gabriel Group does best. Our strategy is a simple one: to make you happy and foster a growing relationship that is based on trust, respect and success. Hear from some of our biggest fans here to get a taste of what it’s really like to work with us. After all, our customers really do know best.