Blog/News
From lessons learned to reopening preparation …
… we have everything you need in our latest edition of Gabriel Group’s nonprofit newsletter, The Messenger.
The last few months have been tough, but so has the nonprofit community. While you’ve been fighting to keep your communities healthy, safe and strong, we’ve put together a case study on emergency response from one of our incredible clients, membership recovery advice and more as we all prepare for the next stage of our new normal.
Start reading here.
Thank you for all that you have done and continue to do to be a constant source of support and positivity among the uncertainty. If you need assistance with your fundraising and membership goals, give Anna a call at 314.743.5796 or email anna.mcnulty@gabrielgroup.com today.
Customers And Safety First!
Written by Steve Koch, Vice President, Gaming Solutions
Soon, casinos will reopen and players will be back on the gaming floor. However, the environment around them and the way they interact within it will have changed. Preparing your facility to be safe upon their return will, of course, be vital. Equally important will be providing your players with much-needed information and tools to know you have taken care of them and have their best interests at heart.
No doubt you are currently utilizing social media, and perhaps direct mail or phone calls to stay in contact with your players. Take advantage of your current communication opportunities to let your community know how you are preparing for their return. Note those extra efforts, whether it be rearranging machines for distancing or extra sanitization measures. Assuring your players’ safety will be key to making them feel comfortable and returning often.
An added safety package upon your players’ arrival may be advantageous as well. Consider a welcome packet which may include the following:
- Personal hand sanitizer
- Disposable gloves
- Disinfecting wipes
- Protection Mask
- Perhaps a scarf or mask with your casino’s logo
- A welcome card with vital information regarding casino safety
- First and foremost, a grateful “Thank you”
- Information regarding what has been done to prepare the property in advance
- Cleaning casino floor, preparing restaurants, sanitation of hotel, bathrooms, slot Machines, chips, etc.
- What is currently being done to maintain a clean environment
- Any new rules for distancing and safety
Now is the time to collaborate with others and prepare to move your businesses forward. Share your thoughts, ideas and plans with your peers. Your friends are listening and anxious to share as well!
It’s Time for Solutions
Written by Steve Koch, Vice President, Gaming Solutions
At Gabriel Group, our casino team believes there’s only one way to go from here: onward and upward. While businesses have had to pivot with barely a moment’s notice to adapt and overcome – there’s still work to be done. As the saying goes, change is the only constant in life.
Change requires resilience – and better yet, solutions. Although your casino might be closed for now, brighter days are coming. Continue reading below to find out how you can successfully adjust to this new normal as you wait for the all-clear to reopen your doors and persevere moving forward.
- Commit to your digital efforts. Time at home means more time online. While playing at your casino has been put on hold, spend some time focusing on building your acquisition and retention efforts. Take the time to optimize your website by making it as user-friendly as possible for future visits. Create ads and retarget them to prospective players to increase brand awareness and convert leads even faster down the line. Enhancing your digital presence is crucial during times like these.
- Connect with those who matter most. Prioritize making personal touchpoints with your players. With staff away from the casino, considering telemarketing campaigns could be your best bet when examining your options to maintain your most important relationships. Whether it’s just a friendly check-in or you’re looking to receive feedback on past visits, making sure your players keep you top of mind will never fail you in the long run.
- Bridge the gap. Don’t wait to market to your players. Mail them something now that they will already have in-hand when it comes time to reopen. By offering them their weekly free play offer valid through a date well into the future, your patrons will be ready to visit when it’s safe to venture out, and they’ll even have a nice reminder on their fridge in the meantime. (Magnet mailers, anyone?) This will help bridge the gap from when you get the official green light to reopen to getting your first offer in their mailbox after the fact
These uncertain times can be unnerving – but we hope you’re feeling hopeful about the future.
