Gabriel Group is proud to announce a new, restructured nonprofit business division within the company.
The group will be led by Executive Vice President Alicia Lifrak, CFRE who has recently joined Gabriel Group from Washington University in St. Louis where she served as the Senior Director, Regional Eliot Society Programs and Leadership Annual Giving (2016-2018) and CEO of the Lewis & Clark Council, Boy Scouts of America (2009-2016). Lifrak will now oversee a group of dedicated account directors and account managers who will serve the company’s nonprofit clients in national/international/healthcare, food bank/religious/social services and Greek/education markets.
This change will combine Gabriel Group’s full range of nonprofit services by moving all fundraising, membership, creative services and business development resources under one umbrella. The move will better serve the company’s vast array of nonprofit clients throughout the U.S. by offering a true full-service experience to its current and future partners.
Lifrak stated, “The decision to restructure and change our focus on how we approach the nonprofit vertical is an extremely exciting one. Not only will this change benefit our philanthropic partners, but it will also ensure that our internal structure and teams will continue to draw exceptional talent. Happy clients and happy associates is a recipe for success – not to mention a great place to work.”
With Gabriel Group acquiring the membership marketing agency Membership Consultants in June of 2018, this restructuring will complete its integration into the nonprofit division. While membership organization clients fall within the museum, zoo/aquarium and botanical garden markets, the knowledge and background Membership Consultants brings to the table will now be combined with the remaining nonprofit services Gabriel Group provides to emphasize a well-rounded experience with a team of subject matter experts.
Additionally, Renee Durnin, CFRE has accepted the role of Director of Market Insight and Strategy. This newly created position will better serve and represent the data-driven strategies that Gabriel Group provides through nonprofit business analytics in order to drive the best possible results for its clients.
“In my short time at Gabriel Group, the aspect I find myself the most excited about is the wealth of outstanding talent in this company. With a little finesse and dedication to small, positive changes, I believe the sky is the limit for us,” Lifrak added.
Gabriel Group is honored to serve its philanthropic partners and looks forward to transitioning into this new structure in order to promote a bright future for all clients moving forward.