Traci Basden, CFRE
Senior Account Director

Hi, I am Traci … I joined Gabriel Group in 2000 as an Account Manager to help support the company’s rapidly expanding nonprofit division. As our capabilities and clients have continued to grow over the years, so has my role!

When it comes to fundraising, I’m proud to say I’ve just about done it all. From account management to sales and creative direction to campaign strategy, I have been able to gain incredible hands-on experience in my almost 20 years at Gabriel Group that has spanned the onboarding process through the reporting of results. Currently, I am serving in the position of Senior Account Director for our food bank, social services and healthcare nonprofit markets. I am thrilled to have the opportunity to oversee the success of our client partnerships while still being able to maintain relationships that I’ve been able to develop for decades!

For seven years prior to coming to Gabriel Group, I held positions in direct marketing communications with DIMAC Direct and American Direct Marketing, working on large national accounts including AAA Auto Club, Blockbuster and JC Penney. I also served as Manager of Graphic Services with Louisiana Plastics.

I graduated with a Bachelor of Science degree in commercial art from Southeast Missouri State University in 1986.

When I am not in the office, I enjoy traveling, virtually all water sports and spending time with friends and family, especially my two sons, Taylor and Clay. 

My first job was cleaning at a hair salon across the street from my high school.

As a child, I wanted to grow up to be Mary Tyler Moore.