Traci Basden, CFRE
Senior Fundraising Strategist

Hi, I am Traci … I joined Gabriel Group in 2000 as an Account Manager to help support the company’s rapidly expanding nonprofit division.  I soon added the role of Art Director to my responsibilities, serving as liaison between the firm’s team of nonprofit Account Managers and their clients, developing creative direction and strategy for highly successful fundraising campaigns.

In 2003 I was named Director of the Fundraising Division.  In this capacity, I lead the sales efforts and provided fundraising consultation for annual fund and planned giving campaigns. In 2014, I became the Associate Vice President and also earned my CFRE certification. Most recently, I have made a shift to focus solely on fundraising strategy and am excited for the opportunity to be able to more deeply engage with our partners’ programs again.

For seven years prior to coming to Gabriel Group, I held positions in direct marketing communications with DIMAC Direct and American Direct Marketing, working on large national accounts including AAA Auto Club, Blockbuster and JC Penney. I also served as Manager of Graphic Services with Louisiana Plastics.

I graduated with a Bachelor of Science degree in commercial art from Southeast Missouri State University in 1986.

When I am not in the office, I enjoy traveling, virtually all water sports and spending time with friends and family, especially my two sons, Taylor and Clay. My first job was cleaning at a hair salon across the street from my high school.

As a child, I wanted to grow up to be Mary Tyler Moore.