Written by Steve Koch, Vice President, Gaming Solutions
At Gabriel Group, our casino team believes there’s only one way to go from here: onward and upward. While businesses have had to pivot with barely a moment’s notice to adapt and overcome – there’s still work to be done. As the saying goes, change is the only constant in life.
Change requires resilience – and better yet, solutions. Although your casino might be closed for now, brighter days are coming. Continue reading below to find out how you can successfully adjust to this new normal as you wait for the all-clear to reopen your doors and persevere moving forward.
- Commit to your digital efforts. Time at home means more time online. While playing at your casino has been put on hold, spend some time focusing on building your acquisition and retention efforts. Take the time to optimize your website by making it as user-friendly as possible for future visits. Create ads and retarget them to prospective players to increase brand awareness and convert leads even faster down the line. Enhancing your digital presence is crucial during times like these.
- Connect with those who matter most. Prioritize making personal touchpoints with your players. With staff away from the casino, considering telemarketing campaigns could be your best bet when examining your options to maintain your most important relationships. Whether it’s just a friendly check-in or you’re looking to receive feedback on past visits, making sure your players keep you top of mind will never fail you in the long run.
- Bridge the gap. Don’t wait to market to your players. Mail them something now that they will already have in-hand when it comes time to reopen. By offering them their weekly free play offer valid through a date well into the future, your patrons will be ready to visit when it’s safe to venture out, and they’ll even have a nice reminder on their fridge in the meantime. (Magnet mailers, anyone?) This will help bridge the gap from when you get the official green light to reopen to getting your first offer in their mailbox after the fact
These uncertain times can be unnerving – but we hope you’re feeling hopeful about the future.
Written by Ashley Dalton, Director, Client Solutions
While it still seems impossible to wrap our heads around the current state of the world, we all know that as marketers – the show must go on. It’s a fact that companies and organizations who stop communicating in times of trouble fare worse than those who continue to market during uncertainty.
With quarantine reigning supreme, there’s no better time and place to reach your audience than right now at home and online as we wait this crisis out. So why not do both? Check out our tips for multichannel marketing in the age of COVID-19 below.
- Bring back the thank you card. When a customer converts online, reach out via the mail to thank them. It’s a hard time to be in business – so make sure you tell them how much it means that you have their support right now. It can be a classic card in an invitation envelope, or it can even be a straightforward postcard. Whatever you choose, making the effort to express your gratitude while keeping your brand in front of them will always pay off.
- Offer discounts for online ordering. Being flexible and willing to implement savings for our consumers is paramount in this economy. While we’re all hunkered down during stay-at-home orders, make it easy for your customers who want to order online. By offering discounts, you’re allowing them to rely on convenience and be thankful for your accommodations. Whether it’s communicated through the mail or online, let them know what options you’re making available for them and their family.
- Implement contests to spread some fun and positivity. While it’s hard not to get caught up in the day-to-day craziness this pandemic has caused, it’s important not to lose sight of the value that truly engaging your audience brings to your organization. Consider implementing a contest on social media or award prizes from responses received via a printed or digital questionnaire. These ideas will help you keep the conversation going between you and the people who matter most to your business while adding some fun and levity to our current situation.
So keep on keeping on. Know that even on the toughest days, you still have options to stay in front of your audience while we all adjust to this new normal – both online and through direct mail. Let us know if you need anything. We’re always here to help.
Our very own Alicia Lifrak and Dana Hines joined Mike Fulton of the Asher Group on April 7 to discuss what’s working and what’s not working right now during the global pandemic. The discussion, which was moderated by Cyndi Greenglass from our sister company Diamond Communication Solutions, explored traditional, online and virtual tactics that can be employed by nonprofits in order to stay engaged with constituents without in-person experiences. Specific topics included:
- Helping clients develop innovative, virtual advocacy and communications strategies to reach and motivate elected officials and government regulators during the coronavirus pandemic and beyond in the absence of face-to-face communications.
- Navigating the “new normal” with an industry roadmap to finding stability and a course to recovery from human services to health care to cultural institutions – the path ahead is riddled with uncertainty, but nonprofits are not totally unprepared to meet the moment for the third largest employment sector in the U.S.
- Thoughtful strategies and tactics on the way forward for membership departments at visitation-based cultural organizations including planning, communicating and engaging audiences in uncertain times.
Watch the recording here.