Gabriel Group Debuts Restructured Nonprofit Business Division

Gabriel Group is proud to announce a new, restructured nonprofit business division within the company.

The group will be led by Executive Vice President Alicia Lifrak, CFRE who has recently joined Gabriel Group from Washington University in St. Louis where she served as the Senior Director, Regional Eliot Society Programs and Leadership Annual Giving (2016-2018) and CEO of the Lewis & Clark Council, Boy Scouts of America (2009-2016). Lifrak will now oversee a group of dedicated account directors and account managers who will serve the company’s nonprofit clients in national/international/healthcare, food bank/religious/social services and Greek/education markets.

This change will combine Gabriel Group’s full range of nonprofit services by moving all fundraising, membership, creative services and business development resources under one umbrella. The move will better serve the company’s vast array of nonprofit clients throughout the U.S. by offering a true full-service experience to its current and future partners.

Lifrak stated, “The decision to restructure and change our focus on how we approach the nonprofit vertical is an extremely exciting one. Not only will this change benefit our philanthropic partners, but it will also ensure that our internal structure and teams will continue to draw exceptional talent. Happy clients and happy associates is a recipe for success – not to mention a great place to work.”

With Gabriel Group acquiring the membership marketing agency Membership Consultants in June of 2018, this restructuring will complete its integration into the nonprofit division. While membership organization clients fall within the museum, zoo/aquarium and botanical garden markets, the knowledge and background Membership Consultants brings to the table will now be combined with the remaining nonprofit services Gabriel Group provides to emphasize a well-rounded experience with a team of subject matter experts.

Additionally, Renee Durnin, CFRE has accepted the role of Director of Market Insight and Strategy. This newly created position will better serve and represent the data-driven strategies that Gabriel Group provides through nonprofit business analytics in order to drive the best possible results for its clients.

“In my short time at Gabriel Group, the aspect I find myself the most excited about is the wealth of outstanding talent in this company. With a little finesse and dedication to small, positive changes, I believe the sky is the limit for us,” Lifrak added.

Gabriel Group is honored to serve its philanthropic partners and looks forward to transitioning into this new structure in order to promote a bright future for all clients moving forward.

Over $19,000 Raised in 2018 as Associates Pay-It-Forward on Behalf of Clients

Pictured above: Amy Lewandowski of Gabriel Group, Hannah Levin, VISTA Staff Member, and Jessica Murphy, Free Store Manager of KidSmart, and Dave Hawkins and Erin Koury of Gabriel Group

Gabriel Group is exceptionally proud to announce that its 2018 annual Pay-It-Forward efforts generated a record-shattering $19,041 contribution to its partner organization of the year, KidSmart. Wrapping up the company’s eleventh consecutive year of its charitable giving initiative in honor of its clients, 2018’s total donation beat the previous year’s by over $3,000.

KidSmart’s mission is to empower children in need to succeed in school by equipping every child in Missouri with essential tools for learning. Through their work, KidSmart is able to provide kids with 10,000 school supplies every single week throughout the school year and distribute $55 million worth of learning tools on an annual basis. Gabriel Group was honored to champion its cause throughout the calendar year by hosting internal fundraising events for its associates. Examples included the always popular “bring your dog to work weeks,” competitive yard game tournaments and potlucks.

In addition to collecting funds throughout the year, associates also took advantage of numerous volunteer opportunities. While KidSmart was in a state of transition while they moved warehouse locations, Gabriel Group volunteers donated their time to sort inventory over multiple days throughout the year. Associates also volunteered to set up for KidSmart’s annual “Back to School with Joe Buck Celebrity Event” in the summer, and even got the chance to deliver supplies to schools in the St. Louis area. 2018 was the best year on record for Gabriel Group in regards to company-paid volunteer hours – a big point of pride for everyone in the company.

Gabriel Group is looking forward to continuing to make an impact within the St. Louis community as it moves into 2019 and beyond. If 2018 was any indication, the future is most definitely bright when it comes to the company’s giving potential! Gabriel Group’s next Pay-It-Forward organization will be revealed shortly … make sure to keep your eyes peeled for the upcoming announcement!

DO believe everything you read

Well, at least in your Gabriel Group winter newsletter …

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Questions? Comments? Interest? Give Anna a call at 314.743.5796 or email to get a conversation started today about how we can help your nonprofit achieve amazing fundraising results while you focus on making the world a better place.