It’s a long story, but …

… don’t worry – we’ll try and summarize it for you.

The short version? The Gabriel Group Summer Newsletter is officially available and ready for your viewing pleasure! Check it out here.

In this edition of The Messenger, we’re focusing on the power of storytelling – something you know all about in the world of membership and fundraising.
So make sure and take a look at the various topics we tackled this time around, including a case study on raising more money while spending less marketing dollars, telling the right story to get your members to become mission-driven advocates and more.

Need help telling your tales to your members and/or donors? Reach out to Anna at 314.743.5796 or anna.mcnulty@gabrielgroup.com today to get the creative juices flowing and the revenue pouring in.

Teamwork makes the …

… world a better place. (And yes – the “dream work,” too.)

In this edition of Gabriel Group’s quarterly newsletter, The Messenger, we’re focusing on the idea that when passionate people come together in the world of fundraising and membership, amazing things happen every day.

So go ahead and sneak a peek here.

You’ll find an incredible client story detailing one of our most successful relationships of all time, a feature highlighting our 2019 Pay-It-Forward partner, additional information about our new internal restructuring initiative and more.

We’re so proud to be a part of nonprofit teams around the country in the broader fight to change lives for the better. And, of course, thank you for being a part of ours!

The Sparrow’s Nest Maternity Home Chosen as Gabriel Group’s Pay-It-Forward Organization of 2019

Gabriel Group is proud to announce The Sparrow’s Nest Maternity Home as its 2019 Pay-It-Forward recipient.

The mission of The Sparrow’s Nest is to empower young moms and their children to realize their full potential. As a nonprofit, The Sparrow’s Nest helps teen mothers who experience homelessness or abusive situations by providing them with shelter, resources and supplies. The program is open to any girl or woman 20 years of age or under who is currently expecting and/or parenting a child under the age of five. The Sparrow’s Nest supports those living at the maternity home during their entire pregnancy and up to a year after their baby is born.

Gabriel Group is now in its seventh year of selecting a local St. Louis-area charity to support in order to give back to its community and make a lasting impact on small organizations close to home. Each year, associates participate in a variety of fundraising activities such as potlucks, “bring your dog to work” weeks and numerous pay-to-play competitions. In January of the following year, Gabriel Group as a company presents a check to our partner organization in honor of our clients in lieu of a traditional Christmas gift.

Gabriel Group’s Pay-It-Forward initiative has been in place for the past 12 years. Throughout that time, the company has raised over $135,000 while partnering with nonprofits near and far in order to make a difference. Initiative examples include funding a new classroom at an early childhood education center in Zambia; supporting relief efforts following the tornado in Joplin; helping children suffering from abuse or neglect; partnering with an organization close to associates’ hearts after losing one of our own to ovarian cancer; fighting homelessness and hunger in the St. Louis area; supporting local veterans; and assisting schoolchildren to ensure they have the basic tools needed for learning.

As associate generosity has continued to increase year over year, Gabriel Group has committed to a 2019 Pay-It-Forward goal of $15,000. The year has already started off strong with dogs coming to visit the office for $10 each in January and a huge pool tournament turnout in February! Be sure to stay updated on all of Gabriel Group’s fundraising efforts on Facebook as we continue to break records and make a difference for The Sparrow’s Nest throughout the year!

Gabriel Group Debuts Restructured Nonprofit Business Division

Gabriel Group is proud to announce a new, restructured nonprofit business division within the company.

The group will be led by Executive Vice President Alicia Lifrak, CFRE who has recently joined Gabriel Group from Washington University in St. Louis where she served as the Senior Director, Regional Eliot Society Programs and Leadership Annual Giving (2016-2018) and CEO of the Lewis & Clark Council, Boy Scouts of America (2009-2016). Lifrak will now oversee a group of dedicated account directors and account managers who will serve the company’s nonprofit clients in national/international/healthcare, food bank/religious/social services and Greek/education markets.

This change will combine Gabriel Group’s full range of nonprofit services by moving all fundraising, membership, creative services and business development resources under one umbrella. The move will better serve the company’s vast array of nonprofit clients throughout the U.S. by offering a true full-service experience to its current and future partners.

Lifrak stated, “The decision to restructure and change our focus on how we approach the nonprofit vertical is an extremely exciting one. Not only will this change benefit our philanthropic partners, but it will also ensure that our internal structure and teams will continue to draw exceptional talent. Happy clients and happy associates is a recipe for success – not to mention a great place to work.”

With Gabriel Group acquiring the membership marketing agency Membership Consultants in June of 2018, this restructuring will complete its integration into the nonprofit division. While membership organization clients fall within the museum, zoo/aquarium and botanical garden markets, the knowledge and background Membership Consultants brings to the table will now be combined with the remaining nonprofit services Gabriel Group provides to emphasize a well-rounded experience with a team of subject matter experts.

Additionally, Renee Durnin, CFRE has accepted the role of Director of Market Insight and Strategy. This newly created position will better serve and represent the data-driven strategies that Gabriel Group provides through nonprofit business analytics in order to drive the best possible results for its clients.

“In my short time at Gabriel Group, the aspect I find myself the most excited about is the wealth of outstanding talent in this company. With a little finesse and dedication to small, positive changes, I believe the sky is the limit for us,” Lifrak added.

Gabriel Group is honored to serve its philanthropic partners and looks forward to transitioning into this new structure in order to promote a bright future for all clients moving forward.

Over $19,000 Raised in 2018 as Associates Pay-It-Forward on Behalf of Clients

Pictured above: Amy Lewandowski of Gabriel Group, Hannah Levin, VISTA Staff Member, and Jessica Murphy, Free Store Manager of KidSmart, and Dave Hawkins and Erin Koury of Gabriel Group

Gabriel Group is exceptionally proud to announce that its 2018 annual Pay-It-Forward efforts generated a record-shattering $19,041 contribution to its partner organization of the year, KidSmart. Wrapping up the company’s eleventh consecutive year of its charitable giving initiative in honor of its clients, 2018’s total donation beat the previous year’s by over $3,000.

KidSmart’s mission is to empower children in need to succeed in school by equipping every child in Missouri with essential tools for learning. Through their work, KidSmart is able to provide kids with 10,000 school supplies every single week throughout the school year and distribute $55 million worth of learning tools on an annual basis. Gabriel Group was honored to champion its cause throughout the calendar year by hosting internal fundraising events for its associates. Examples included the always popular “bring your dog to work weeks,” competitive yard game tournaments and potlucks.

In addition to collecting funds throughout the year, associates also took advantage of numerous volunteer opportunities. While KidSmart was in a state of transition while they moved warehouse locations, Gabriel Group volunteers donated their time to sort inventory over multiple days throughout the year. Associates also volunteered to set up for KidSmart’s annual “Back to School with Joe Buck Celebrity Event” in the summer, and even got the chance to deliver supplies to schools in the St. Louis area. 2018 was the best year on record for Gabriel Group in regards to company-paid volunteer hours – a big point of pride for everyone in the company.

Gabriel Group is looking forward to continuing to make an impact within the St. Louis community as it moves into 2019 and beyond. If 2018 was any indication, the future is most definitely bright when it comes to the company’s giving potential! Gabriel Group’s next Pay-It-Forward organization will be revealed shortly … make sure to keep your eyes peeled for the upcoming announcement!

DO believe everything you read

Well, at least in your Gabriel Group winter newsletter …

We’re back in action with our latest edition of The Messenger – chock-full of innovative fundraising solutions, successful case studies and exciting internal news to share (wait until you see who just joined our team!).

Ready to check it out?

Just follow the link here.

Questions? Comments? Interest? Give Anna a call at 314.743.5796 or email anna.mcnulty@gabrielgroup.com to get a conversation started today about how we can help your nonprofit achieve amazing fundraising results while you focus on making the world a better place.

Postal Rates to Change on January 27th

The United States Postal Service is enacting rate changes that have been approved by the Postal Regulatory Commission and will take effect on January 27, 2019.

A summary of eligible changes is outlined below.

  • First class stamps will increase in price from $0.50 to $0.55 while meter prices will increase from $0.47 to $0.50.
  • Commercial and nonprofit marketing mail will also increase by 2.5% overall, with some categories increasing and others decreasing.

For your convenience, our Gabriel Group Postal Rate Chart is available to you for download. Click here to view and save the PDF.

Alicia M. Lifrak, CFRE Announced as Gabriel Group’s Executive Vice President

Gabriel Group is proud to name Alicia M. Lifrak, CFRE as its Executive Vice President.

Alicia makes her way to Gabriel Group from Washington University in St. Louis where she served as the Senior Director, Regional Eliot Society Programs and Leadership Annual Giving. There, she was responsible for the recruitment and retention of a record-breaking 10,685 Eliot Society members and achieving $31.8M in annual fund support. She also specialized in developing volunteer leadership and market strategies for 22 target regions outside of St. Louis, created collaborative fundraising efforts for all schools and programs and led a multiyear giving initiative to sustain annual giving donations. Prior to her time at Washington University, Alicia served as the Chief Executive Officer at the Lewis & Clark Council, Boy Scouts of America from 2009-2016 and has provided consulting services to nonprofit and academic clients since 2003 to generate fundraising success, operational growth and increase organizational capacity.

“With Alicia now overseeing our entire fundraising team, we couldn’t be more confident that Gabriel Group will soon be seen as a full-service powerhouse to nonprofits everywhere,” CEO Dave Hawkins says.

“Her experience in the nonprofit sector – as CEO no less – will give us the perfect perspective in regards to exactly how we need to serve our current and future clients. Her work at Washington University also proves her practical knowledge of and within the direct marketing world which will benefit us greatly as we look to continue expanding our capabilities and market offerings.”

Alicia graduated cum laude from St. Ambrose University in Davenport, Iowa with a Bachelor of Arts. She also completed the Senior Leadership Development Program at the Naveen Jindal School of Management, University of Texas at Dallas and the Culture of Philanthropy CEO Seminar at Washington University, Brown School of Social Work. Alicia has been engaged in numerous volunteer leadership roles and as a volunteer including Rotary International, Southwest Illinois Leadership Council, the Meridian Society, SIUE, the Women’s Society of Washington University and her local Parent Teacher Organization. When she’s not in the office, she enjoys traveling, live music and spending time with her four children.

Ready for some scary good tips and tricks?

‘Tis the season for ghosts, ghouls and the Gabriel Group fall newsletter!

Check out our latest edition of The Messenger here for information on an amazing multichannel opportunity for your nonprofit, insight into how to keep your monthly donors happy, growing and giving and more.

And if you’re already getting spooked at the thought of planning for next year, reach out to us today before it’s too late! Email Anna at anna.mcnulty@gabrielgroup.com or give her a call by dialing 314.732.5796. Now is your chance to avoid digging your own grave in 2019 …

Good news travels even faster …

… especially when it comes to Gabriel Group!

Our nonprofit summer newsletter is now available online – and with some particularly exciting news to share.

As already mentioned on the blog, Membership Consultants has now joined our team! What this means is expanded, specialized capabilities when it comes to everything membership marketing and more for nonprofits. From digital marketing to on-site sales campaigns, our new team members are ready to help our clients exceed goals and make an impact like never before.

For more information about this extraordinary addition and more of our latest developments as one big happy company, check out our latest edition of The Messenger here.