YMCA Year-end Appeal
Gabriel Group and Donor By Design (DBD), a fundraising consultancy that specializes in fund development for YMCAs, have partnered to aid 18 YMCAs located across the country in raising money and making a lasting impact within their respective communities. The cross-channel program included a personalized direct mail effort in addition to a follow-up digital e-appeal asking recipients to invest in their communities by giving to their local YMCA.
The inaugural collaborative campaign collected 2,105 gifts and netted $201,190 in total revenue while boasting a 1.68% response rate and average gift of $131.63. Additionally, two $100,000 planned gifts were identified as a result of the mailing.