in the Midst of a Crisis
Written by Ashley Dalton, Director, Client Solutions
While it still seems impossible to wrap our heads around the current state of the world, we all know that as marketers – the show must go on. It’s a fact that companies and organizations who stop communicating in times of trouble fare worse than those who continue to market during uncertainty.
With quarantine reigning supreme, there’s no better time and place to reach your audience than right now at home and online as we wait this crisis out. So why not do both? Check out our tips for multichannel marketing in the age of COVID-19 below.
- Bring back the thank you card. When a customer converts online, reach out via the mail to thank them. It’s a hard time to be in business – so make sure you tell them how much it means that you have their support right now. It can be a classic card in an invitation envelope, or it can even be a straightforward postcard. Whatever you choose, making the effort to express your gratitude while keeping your brand in front of them will always pay off.
- Offer discounts for online ordering. Being flexible and willing to implement savings for our consumers is paramount in this economy. While we’re all hunkered down during stay-at-home orders, make it easy for your customers who want to order online. By offering discounts, you’re allowing them to rely on convenience and be thankful for your accommodations. Whether it’s communicated through the mail or online, let them know what options you’re making available for them and their family.
- Implement contests to spread some fun and positivity. While it’s hard not to get caught up in the day-to-day craziness this pandemic has caused, it’s important not to lose sight of the value that truly engaging your audience brings to your organization. Consider implementing a contest on social media or award prizes from responses received via a printed or digital questionnaire. These ideas will help you keep the conversation going between you and the people who matter most to your business while adding some fun and levity to our current situation.
So keep on keeping on. Know that even on the toughest days, you still have options to stay in front of your audience while we all adjust to this new normal – both online and through direct mail. Let us know if you need anything. We’re always here to help.