Written by Steve Koch, Vice President, Gaming Solutions
At Gabriel Group, our casino team believes there’s only one way to go from here: onward and upward. While businesses have had to pivot with barely a moment’s notice to adapt and overcome – there’s still work to be done. As the saying goes, change is the only constant in life.
Change requires resilience – and better yet, solutions. Although your casino might be closed for now, brighter days are coming. Continue reading below to find out how you can successfully adjust to this new normal as you wait for the all-clear to reopen your doors and persevere moving forward.
- Commit to your digital efforts. Time at home means more time online. While playing at your casino has been put on hold, spend some time focusing on building your acquisition and retention efforts. Take the time to optimize your website by making it as user-friendly as possible for future visits. Create ads and retarget them to prospective players to increase brand awareness and convert leads even faster down the line. Enhancing your digital presence is crucial during times like these.
- Connect with those who matter most. Prioritize making personal touchpoints with your players. With staff away from the casino, considering telemarketing campaigns could be your best bet when examining your options to maintain your most important relationships. Whether it’s just a friendly check-in or you’re looking to receive feedback on past visits, making sure your players keep you top of mind will never fail you in the long run.
- Bridge the gap. Don’t wait to market to your players. Mail them something now that they will already have in-hand when it comes time to reopen. By offering them their weekly free play offer valid through a date well into the future, your patrons will be ready to visit when it’s safe to venture out, and they’ll even have a nice reminder on their fridge in the meantime. (Magnet mailers, anyone?) This will help bridge the gap from when you get the official green light to reopen to getting your first offer in their mailbox after the fact
These uncertain times can be unnerving – but we hope you’re feeling hopeful about the future.