PRODUCT/SERVICE
Annual Fund campaign strategy, management and direct mail production
TARGET AUDIENCE
Foundation Donors and Fraternity Alumni
OBJECTIVES
- Increase Annual Fund revenue
- Free up valuable staff time to cultivate and solicit major and planned gifts
STRATEGY/EXECUTION
- Operate in a day-to-day capacity as a “virtual department,” an extension of Foundation staff who create, manage and execute a successful broad-based annual fund and acquisition campaign
RESULTS
- As part of Phi Delta Theta’s fundraising “personnel” for 20 years, Gabriel Group’s “virtual department” represents the longest serving and most experienced member of the Foundation team
- Phi Delta Theta boasts one of the largest and most successful development programs within the Greek community
