PRODUCT/SERVICE
Comprehensive Fundraising Campaign
TARGET AUDIENCE
Donors, Planned Giving Prospects, Acquisition Targets
OBJECTIVES
- Consolidate disparate planning and production services previously provided by several vendors into one strategic partnership
- Eliminate duplication of efforts
- Solidify messaging across development programs
- Reduce costs, increasing net revenue
STRATEGY/EXECUTION
- Provide data analytics to identify best prospects at all levels
- Develop and produce a comprehensive broad-based direct mail strategy
- Incorporate a new mid-point donor program
- Launch an inaugural planned giving initiative
RESULTS
- Exceeded revenue goal by 13%
- Decreased average cost-per-appeal by 50%
- Identified $750,000+ in planned gifts
- Realized a 48% increase in return on investment as compared with previous year’s annual giving program
